Brands

Meet the innovative Lenzing fiber brands

1,000+ brands are using our fibers

  • h&m logo
  • beststeller logo
  • armedangles logo
  • calzedonia logo
  • carefree logo
  • naif logo
  • kudos logo
  • guess logo

ABOUT OUR BRANDS

Lenzing’s specialty fibers, based on cellulose, represent decades of production expertise. As an innovation leader in regenerated cellulosic fibers, we transform wood from certified and controlled sources into innovative fibers and related solutions, following the stringent guidelines of our Wood and Pulp Policy.

Our brand portfolio, comprising TENCEL™, VEOCEL™, LENZING™ ECOVERO™, and LENZING™, reflects the integration of circularity-related features into our products and business approach.¹ Each brand delivers distinct performance advantages while supporting resource efficiency, renewable raw material use, and solutions designed to enable circular value chains.² Through partnerships with brands, manufacturers, and other value chain partners, as well as continuous innovation, we promote the adoption of more sustainable fiber solutions in the textile and nonwovens industries.³

BRANDS

Lenzing fiber brands: Bring your vision to life!

Certificates & licenses

Join us in reaching the goal of promoting sustainable practices and communicate our brands

With the Lenzing E-Branding Service we offer our partners in the value chain a digital platform to develop effective product promotion and marketing activities in connection with our Lenzing fibers. Lenzing certification and license agreements are designed to protect the Lenzing trademarks as well as you, our business partner. Find out more in our FAQs below.

The Lenzing E-Branding Service helps you promote your use of Lenzing's sustainable fibers with ease. It is the access point to an innovative tool kit supporting certification and identification of products as well as co-branding activities.

In order to use our product brands in your communication, you need a product license, which you can apply for here, as well as a certification number or a marketing license.

The Lenzing certification number is mandatory for obtaining a product license and ordering swing tickets. Lenzing brands may only be used on products based on Lenzing certified materials.

A product License is needed whenever our value chain partners want to use the Lenzing brands for labelling specific products, which are made out of certified fabrics or components containing Lenzing fibers. The product license application is done online via Lenzing E-Branding Service. A valid Lenzing certification number is mandatory.

Lenzing value chain partners may apply for a marketing license in order to promote the Lenzing brands in their marketing materials. A marketing license is not limited to a specific product and can be obtained online through the Lenzing E-Branding Service.

Feel free to reach out to our E-Branding Helpdesk.. Our dedicated helpdesk team looks forward to answering your inquiries – whether you're exploring our offerings or need to connect with a Lenzing specialist, we've got the perfect solution for you.

Yes! Learn how E-Branding Service can enhance your brand's eco story by joining one of our next live webinars or watch our self-study videos to find out more. For more information please click here.

Services

Enhance your visibility with our services

Building trust with traceable fibers

At Lenzing, we embed transparency into our fiber solutions. And we mean that literally. Thanks to advanced blockchain technology, our branded fibers are fully traceable − from source to final product. This helps verify authenticity at every stage and gives consumers confidence in what they’re buying. By providing reliable traceability, we help our partners back up their sustainability claims with facts, not just promises.

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Contact Form

How can we best support you? Get in touch!

You can find the privacy notice of Lenzing AG here. 

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Woodyard

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We´ll get in touch with you as soon as possible. Best regards, Your Lenzing Team

¹ Circularity-related features vary by product and may include the use of renewable raw materials, resource-efficient production processes, and design characteristics that support recycling or other circular business models. Specific attributes depend on the individual product and application.

² The contribution of Lenzing products to circular value chains depends on factors beyond Lenzing's control, including product design, collection systems, sorting, recycling infrastructure, and consumer behavior.

³ Lenzing collaborates with partners across the textile and nonwovens value chains to support the development, adoption, and scaling of fiber solutions with improved environmental performance. The extent and impact of these collaborations vary by project and partner.

⁴ Lenzing's regenerated cellulose fibers are manufactured from wood and wood pulp sourced according to the requirements of Lenzing's Wood and Pulp Policy.

⁵ Performance characteristics vary depending on the fiber type, product grade, processing conditions, and end-use application.

⁶ EU Ecolabel for textile products (license no. AT/016/001)