From wood to pulp to fiber – this is Lenzing.
We weave innovation and respect into sustainability. Our technology inspires the fashion and hygiene industries to make better decisions. We work towards a circular economy and a carbon neutral future, for you and for generations to come.
For the area of Commercial Textiles located in Istanbul, Republic of Türkiye, we invite Marketing experts to submit applications for the role of
Marketing & Branding Specialist
Reference-No.: 3562
- Department: Marketing, Sales, PR & Business Development
- Position: Employee
- Location: Turkey, Istanbul (Sales Office)
Purpose & key responsibilities of the role
- You will provide customer support for Lenzing’s branding and licensing services, coordinating and liaising with potential brand & retail partners and taking responsibility for onboarding partners to the Lenzing E-Branding system
- In alignment with the Regional Marketing Manager, you will support regional B2B activities: connecting with targeted key retailers and brands in the region, developing & implementing winning co-branding campaigns to grow demand for the Lenzing product brands in the relevant textile segments
- In collaboration with Business Development colleagues, you will support B2C brand awareness, working with co-branding partners to initiate a co-branding program for all Lenzing textile brands; supporting the implementation of strategies to build strong brand awareness and image at the sub-regional level; and liaising with third-party marketing agencies (eg. PR, social media)
- You will develop collaboration projects with internal and external stakeholders (including retailers/brands, NGO’s, business management, business development, legal, sales and other) to achieve marketing and business objectives
- You will ensure timely delivery of monthly, quarterly, and yearly branding reports for the defined region.
Your ideal profile
- You have a Bachelor's degree (or equivalent experience) in Textile Engineering, Marketing, or Business Management ; and 1-3 years’ work experience in textiles, fashion, or marketing
- You are a self-motivated, proactive and solution-oriented team player, with solid analytical skills, a willingness to learn, and a flair for the creative
- You can work effectively in a multitasked work day, and can re-prioritize as needed
- An understanding of the textile/fashion supply chain, and experience in event planning & marketing principles, would both be an advantage
- You have excellent computer skills, particularly in Word, Excel, PowerPoint, and Outlook
- You are fluent in English and Turkish, both written and spoken; and you have strong communication and interpersonal skill
Our benefits
- Work-life balance with flexible working & home office opportunities, depending upon your role
- Inspiring personal development program with access to extensive online Learning platform and formal training by experts
- The chance to make an impact within a Sustainable & Innovative industry leader
- Collaborative international working environment
- Involvement with our diverse & inclusive company culture
Are you interested in this position? I am looking forward to your online application.
Your contact person: Alana Wilson
Phone number:+43 676 4860035